Market research can be a costly
and time-intensive process. However, many businesses have begun to turn to
social media as a cost-effective and in-depth tool for gaining insights into
their customers, market, brand appearance and other important market research
aspects. The keys to utilizing social media for market research are to
understand the benefits and creating a proper research plan. These six tips
offer easy to implement ways to utilize social media in your market research
methods for improved, measurable results.
