80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.
Friday, November 1, 2013
Wednesday, October 23, 2013
Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.
The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.
Monday, October 21, 2013
Qualitative market research is best as an exploratory and developmental market research method.
Sunday, October 20, 2013
Quantitative market surveys for firms to quantify, measure, and segment markets. We use best of breed survey technology.
Saturday, October 19, 2013
Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.
These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.
Friday, October 18, 2013
Market research online communities (MROC) make "social networking" usable for reliable marketing research. Using our specially designed research focused platforms -- a special Facebook-like community portal -- we create one to three month qualitative dialogs with your target audience.
Thursday, October 17, 2013
market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.
Wednesday, October 16, 2013
Market Research Overview
Tuesday, October 15, 2013
Saturday, October 12, 2013
Monday, October 7, 2013
Who is your customer?
What product or service are you selling?
Who is your competition?
What is your target market?
What are your distribution channels?
Promotion and Selling
Primary / Secondary Data Sources
Friday, October 4, 2013
Wednesday, July 10, 2013
Market research can be a costly and time-intensive process. However, many businesses have begun to turn to social media as a cost-effective and in-depth tool for gaining insights into their customers, market, brand appearance and other important market research aspects. The keys to utilizing social media for market research are to understand the benefits and creating a proper research plan. These six tips offer easy to implement ways to utilize social media in your market research methods for improved, measurable results.