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Monday, March 3, 2014

Why All Search Terms is needed in Ad Words Optimization?

Google Adwords is one way of advertising your product and earning revenue. It is a main source of advertising service by Google for businesses wanting to display ads on Google network. This Ad words program help in business to set a budget for advertising and only pay when people click on ads, known as “Pay per Click”.

Friday, February 28, 2014

Great content for great Occation: How to Connect With Your Audience on Valentine’s Day

As content marketers, what does Valentine’s Day mean to us? Is it merely another example of holiday ambush marketing, or are there deeper strategies involved?
We all want to attract and engage our audience, but it takes more than a virtual valentine or a set of digital roses. It’s about emotions and how we play to the audiences’ desires and wishes, without appearing manufactured of course.
Want to make your audience swoon this Valentine’s Day? Here are a few tips to help you genuinely connect through content.
1. Use those warm fuzzies

Friday, November 1, 2013

The Changing Kiranawala! - India

80 Lakh Kirana outlets have been a number constantly quoted in various studies as the first consumer choice for shopping across India. They have distinct advantages that are obvious now; convenience, extension of credit, home delivery & leveraging personal relationships. But threats from outside & inside have ensured that they have evolved rapidly over the last 5 to 10 years.   

Thursday, October 31, 2013

Bing new logo & Interphase - The Next Phase

At Bing, we understand that search is more than simply finding information, it’s about taking action and gaining knowledge. Since Bing’s launch, we’ve talked about doing instead of searching, and how the web has changed from a collection of documents to a constantly growing digital version of life as we know it. At the same time, the devices and scenarios through which people experience the web are morphing at an accelerating rate. We no longer think about search as simply a box that people type into. We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities. Search has never been asked to do so many things in so many different ways across so many devices. It’s time to change.
Nowhere has this been more obvious than with how people use Microsoft devices and services. We can now speak to our Xbox consoles to find and interact with digital entertainment. Our Windows Phones offer contextually relevant suggestions and can translate languages in real time. Bing image search is now part of Word, and Bing Maps part of Excel. Bing is now an important service layer for Microsoft, and we wanted to create a new brand identity to reflect Bing’s company-wide role. The new look integrates the “One Microsoft” vision both from a product perspective and visually. 


Wednesday, October 30, 2013

Microsoft gives Bing a new logo and is making changes to its interface

Microsoft has been constantly adding new features to its Bing search site since it first launched in 2009 as a direct competitor to Google. However, it hasn't made much of a dent in Google's overall search market share. Today, the company announced its biggest overhaul of Bing since it started over four years ago. The changes starts with a new logo:
Good-bye old Bing logo ...