The Marketing Concept

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.

E-MAIL MARKETING USING MAILCHIMP

Checking e-mails is part of our everyday life and most of us have linked our e-mail directly with our phone. So, what better way to communicate with someone than sending something straight to their phone? And once you have decided that sending out newsletters is the way to do so, how are you going to get your newsletter out to all of your customers? Well, with MailChimp you can easily send out mass e-mails to all your customers and update them on the latest news from your company. For example, any Travel and Tourism company will benefit by keeping existing and potential customers updated with a newsletter or e-mail, which might include vacation packages and deals. After choosing an e-mail marketing website, the next step is to determine what we need to send out to benefit your company. Sending a weekly or biweekly newsletter to your current and potential customers is a good way to keep them updated about your latest offers, special discounts and new features. This will allow you to stay connected with your customers, and update information they need to know from your company.

Here, we summarize six top reasons to choose MailChimp for e-mail Marketing-

How to Negotiating with Your Salary

When you think back to your last job offer, were you happy with the result? I'm not proud to admit the number of jobs I accepted without attempting to negotiate anything, only to be discouraged about the outcome later (thankfully, I've learned my lesson).

Which is why I'm grateful there are people in the world like negotiation expert Victoria Pynchon who help people — especially women — learn how to navigate the world of money and power. If only I had discovered her sooner.

Types of Social Media Fans - Which type of You Are ?

Types of Social Media Fans - Which type of You Are ?

Social Media a great tool for Market Research

Market research can be a costly and time-intensive process. However, many businesses have begun to turn to social media as a cost-effective and in-depth tool for gaining insights into their customers, market, brand appearance and other important market research aspects. The keys to utilizing social media for market research are to understand the benefits and creating a proper research plan. These six tips offer easy to implement ways to utilize social media in your market research methods for improved, measurable results.