Why All Search Terms is needed in Ad Words Optimization?

Google Adwords is one way of advertising your product and earning revenue. It is a main source of advertising service by Google for businesses wanting to display ads on Google network. This Ad words program help in business to set a budget for advertising and only pay when people click on ads, known as “Pay per Click”.

Businesses that uses AdWords to promote their business on Search engines, can create relevant ads using keywords that people who search the Web using the Google search engine would use and for specific geography that from a specific location people can see these ads.

The keyword, when Searched in Google search engine for triggers the ads related to that keyword to be shown. Ad Words at the top ads that appear under the heading "Sponsored Links “found on the right-hand side or above Google search results. If that ad is clicked on, Google search users are then directed to your website.
To create a strong and relevant AdWord campaign you should first understand your own website. You should also assess the industry and audience before beginning an optimization. First we start to discuss different ways you can evaluate the website and identify your goals as you begin to optimize your campaign.

Know your website
The important and core feature of any website is the “Products and Services” offered. You should know product and services on your website better than anyone else. If you know these, you are in best position to evaluate the website, and assess how a visitor may interact with and respond to the content on your site.

Some elements to consider as you evaluate your website are:

·         Ease of use is most important: The visitors of the website should be able to quickly understand how to navigate your site and find the information they're looking for. Navigation and search bars allow your prospective customers to look for more specific items or different styles. Clearly marked buttons that read 'Sign Up Now!' or 'Add to Cart' encourage further action from these prospective customers. On the other hand, broken links, inaccurate or unfinished landing pages and other obstacles make it more difficult for prospective customers to become actual customers.

·         Layout and design of the website: Visitors to website may respond more favorably to a site that is straightforward, clean, and simple to navigate. Those who do not find what they are looking for tend to leave the site within the first several seconds.

·         Sitemap:  Specific landing pages can help these prospective customers find exactly what they are looking for. A sitemap is solution for better landing pages.

Ways to Optimize Your AdWords Campaign

Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your Ad Words campaign to influence results.

Here are some ways to keep in mind while optimize your Ad Words

·         Optimize Primary and secondary keywords

·         Each keyword in your campaign has a cost that depends on how many others are bidding on it.

·         Your primary keywords are directly related to your product/service

·         In case of highly competitive products, your primary keywords may prove to be quite expensive

·         It’s equally important to choose secondary keywords that are not directly related to your product

·         Secondary keywords widen your reach and can bring down your pay-per-click advertising costs if you choose less competitive segments

When choosing keywords for your AdWords campaigns different matching options are available. The two main keyword match options include the following:

·         Broad Match: This reaches the most users by showing your ad whenever your keyword is searched for.

·         Negative Match: This option prevents your ad from showing when a word or phrase you specify is searched for.

·         Phrase Match: Your ad is shown for searches that match the exact phrase.

·         Exact Match: Your ad is shown for searches that match the exact phrase exclusively.

Google AdWords is very easy to set up, and very reliable way to get traffic on your landing pages, also it is sure to get ROI with AdWords. But the major thing is be wise and gather information, how much you can, about Ad Words. Your sure success is defiantly comes to you if you use Google Ad Words correctly.