Qualitative Market Research

Qualitative market research is best as an exploratory and  developmental market research method.  

Market Research Tools: Quantitative Market Surveys

Quantitative market surveys for firms to quantify, measure, and segment markets. We use best of breed survey technology.

Market Research Tools: Online Discussion Forums

Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.

These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.

Market Research Tools: Online Research Communities

Market research online communities (MROC) make "social networking" usable for reliable marketing research. Using our specially designed research focused platforms -- a special Facebook-like community portal -- we create one to three month qualitative dialogs with your target audience.

Online Marketing Surveys

market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.