Market Research Tools: Online Discussion Forums

Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.

These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.

Market Research Tools: Online Research Communities

Market research online communities (MROC) make "social networking" usable for reliable marketing research. Using our specially designed research focused platforms -- a special Facebook-like community portal -- we create one to three month qualitative dialogs with your target audience.

Online Marketing Surveys

market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.

Market Research - Where to Find the Market Information Good data sources

According to the American Marketing Association, market research is conducted to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; and improve understanding of marketing as a process. Essentially, this information helps you to identify your target customer, assess your competition, and decide on a marketing plan.

Market Research Overview

Guide to Market Research and Analysis

Successful businesses have extensive knowledge about their customers and their competitors. Getting accurate and specific information about your customers and competitors is a critical first step in market investigation and development of a marketing plan. Accurate market assessment and development of an effective plan is critical to the success of both new and existing businesses. The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market plan, your primary functions are to understand the needs and desires of your customer, select or develop a product or service that will meet customer needs, develop promotional material that will make the customer aware, and ensure product or service delivery.