How to Find New Markets

New markets can mean markets in a new location or country. However, on a more practical level, a new market is simply a set of customers who have not purchased from you before. This means that a new market could be customers in a different part of town, socio-economic group, country or industry.

Primary Market Research Techniques

This info-guide provides a summary of primary research techniques - primary, being research that is generated first-hand by you and your business.

                              

New Techniques for Market research

The purpose of market research is to validate and inform a company’s planning assumptions regarding their strategy, target customer, product, and marketing communications. Technology start-ups have unique research needs. They differ from more established companies in that their market, product category, technology and competition are difficult to define. This means that the relevant market research techniques for start-ups vary from those used by bigger companies.

Methods for Market research methods - an overview

There are several ways to categorize the various market research methods.  The vast majority of techniques fit into one of six categories: (1) secondary research, (2) surveys, (3) focus groups, (4) interviews, (5) observation, or (6) experiments/field trials.

Market Research Methods: An Overview

Quantitative Market Research and Qualitative Market Research

Quantitative

It might be a one-off "ad hoc" study (conducted at one particular time for a single customer) or an on-going study (panel). In the case of an opinion survey the sample is based on quotas (one defines the structure of the sample and constructs it) or by random selection.