Wednesday, October 2, 2013

Guide to Market Research - For Beginner's

Research is formalized curiosity. It is poking and prying with a purpose.” -Zora Neale Hurston
 What if tomorrow your best customers were in charge of your business? That’s right: you’re out, they’re in. Your CEO is now the customer whose loyalty card whizzes like a finely oiled European sports car. And your management team has been replaced by a cadre of heavy users, students of every nuance of your business.

Friday, September 6, 2013

7 Things Your Body Language Is Telling Your Boss

Thinking about wearing that red tie to a meeting with the managing director today? You might want to think again.
Body language and nonverbal communication can have a big impact on your professional life and can ultimately make or break a deal, business relationship or even your financial success, according to a legion of body language books.
"In business, one of the most important things is the impression you give people," Eliot Hoppe, an author and expert on body language, told CNBC.
Body language encompasses body movements, facial expressions and gestures as well as the tone of your voice. Here are Hoppe's top tips to optimize your chances of business success.

Saturday, August 24, 2013

The Marketing Concept

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.

Tuesday, July 30, 2013

E-MAIL MARKETING USING MAILCHIMP


Checking e-mails is part of our everyday life and most of us have linked our e-mail directly with our phone. So, what better way to communicate with someone than sending something straight to their phone? And once you have decided that sending out newsletters is the way to do so, how are you going to get your newsletter out to all of your customers? Well, with MailChimp you can easily send out mass e-mails to all your customers and update them on the latest news from your company. For example, any Travel and Tourism company will benefit by keeping existing and potential customers updated with a newsletter or e-mail, which might include vacation packages and deals. After choosing an e-mail marketing website, the next step is to determine what we need to send out to benefit your company. Sending a weekly or biweekly newsletter to your current and potential customers is a good way to keep them updated about your latest offers, special discounts and new features. This will allow you to stay connected with your customers, and update information they need to know from your company.
Here, we summarize six top reasons to choose MailChimp for e-mail Marketing-

How to Negotiating with Your Salary

When you think back to your last job offer, were you happy with the result? I'm not proud to admit the number of jobs I accepted without attempting to negotiate anything, only to be discouraged about the outcome later (thankfully, I've learned my lesson).

Which is why I'm grateful there are people in the world like negotiation expert Victoria Pynchon who help people — especially women — learn how to navigate the world of money and power. If only I had discovered her sooner.