Are Customer Surveys really important and helpful to Small Businesses?

Because satisfied customers are loyal customers.  Loyal customers come back and buy from you again, and tell their friends all about the great service they have received from you.  Then their friends come and shop with you too.

Customers that are dissatisfied or just feel neutral are more likely to try the competition.  They won’t tell you, they will just do it, and they may never come back to you.

Big businesses know this, and carry out customer surveys all the time.   A number of small businesses however will often skip market research as they feel that they cannot afford it or that it is not relevant to them.  However customer research is important regardless of business size, here’s why:

7 Things Your Body Language Is Telling Your Boss

Thinking about wearing that red tie to a meeting with the managing director today? You might want to think again.

Body language and nonverbal communication can have a big impact on your professional life and can ultimately make or break a deal, business relationship or even your financial success, according to a legion of body language books.

"In business, one of the most important things is the impression you give people," Eliot Hoppe, an author and expert on body language, told CNBC.

Body language encompasses body movements, facial expressions and gestures as well as the tone of your voice. Here are Hoppe's top tips to optimize your chances of business success.