Market Research Tools: Concept Testing Advertisng, Brands, Products, Pricing, Positioning

Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.

The concept testing market research design approach for your company will develop precise and specific concept statements for development, testing, screening and segmentation.

                        

Market Research Applications: Ad Copy Testing

Advertising copy testing research guages advertising concepts, advertising themes, and tests concept strength, comprehension, ad recall, and ad relevance.

We select from several ad copy testing environments: online, depth interviews, mail surveys, or test ad campaigns. Method depends upon the stage of copy point development.

As a broad based marketing and advertising research company, our advertising copy testing research design approach for your firm or agency will develop a precise and specific ad copy testing research process. It will be tailored to your decision agenda. We employ advanced advertising testing research  measurement, questionnaire, and data collection approaches to assess ad concept strength, and execution power using both qualitative and quantitative market research methods.

Qualitative Market Research

Qualitative market research is best as an exploratory and  developmental market research method.  

Market Research Tools: Quantitative Market Surveys

Quantitative market surveys for firms to quantify, measure, and segment markets. We use best of breed survey technology.

Market Research Tools: Online Discussion Forums

Online marketing research forums -- or bulletin board focus groups -- add important "time extension" to traditional depth interviews. Online Discussion Forums are virtual discussions conducted via exclusive online portals custom built for the marketing research project.

These highly involved qualitative marketing research discussions unfold over extended time frames. Forums, sometimes referred to as "qualitative bulletin boards" or "bulletin board focus groups (BBFG), deliver an outstanding qualitative method: forums have the interactive advantages of focus groups or face-to-face IDIs with the efficiencies and response validity of online interviewing technology.